If your daily Starbucks routine involves mobile ordering, expect some noticeable updates soon. In a recent earnings call, CEO Brian Niccol unveiled the company’s “Back to Starbucks” initiative, a new direction that prioritizes in-store experiences over fast-paced, grab-and-go formats. As part of this plan, the coffee giant is set to close all Pick Up-only stores in the near future.
A Return to Traditional Coffeehouse Vibes
The Back to Starbucks strategy aims to revive the classic café environment the brand is known for. According to Niccol, this includes reintroducing signature elements like handwritten names on cups, ceramic mugs, the self-serve condiment bar, and even a revised code of conduct to foster more community and warmth inside stores.
The company is not shutting down its typical cafes. Only the mobile-focused Pick Up locations, originally created for speed and convenience, will be phased out.
Why Starbucks Is Closing Pick Up Stores
The Pick Up model—launched in 2019—includes storefronts with minimal or no seating, drive-thru-only layouts, or even walk-up windows. While these formats were designed to support fast service, Starbucks now views them as lacking the personal touch.
Niccol explained, “These stores became too transactional and failed to deliver the human connection that is central to our brand.” He emphasized that Starbucks still has a strong digital infrastructure, and mobile ordering will remain available, just integrated into more community-friendly stores.
Timeline and What Comes Next
Starbucks currently operates 96 Pick Up stores, and all of them are scheduled to close during the 2026 fiscal year. Specific closure dates have not been disclosed. However, some of these locations may be repurposed and reopened under the brand’s new “Coffeehouse Uplift Program.”
Through this program, Starbucks will invest $150,000 per store to redesign existing spaces. This includes reintroducing seating, enhancing interior textures, and creating a more inviting ambiance. According to Niccol, at least 1,000 store renovations—or “uplifts”—will be completed by year’s end, beginning in New York City and Southern California.
Exciting Product Innovations Ahead
Alongside store redesigns, Starbucks is also rolling out menu updates aimed at health-conscious and adventurous customers. Later in 2025, the company will debut Protein Cold Foam, which offers 15 grams of protein with zero added sugar, customizable with various flavors.
By early 2026, the brand plans to launch:
- A reimagined artisanal baked goods case
- A bold 1971 dark roast coffee blend
- Coconut water-based tea and coffee beverages
- Continued testing of gluten-free and high-protein menu options
Starbucks Is Adapting—With Its Roots in Mind
While the closing of Pick Up stores may seem like a step back, Starbucks is positioning itself for a more personal, community-driven future. The shift reflects a broader desire to blend the convenience of technology with the comfort of a coffeehouse experience.
Starbucks is undergoing a meaningful transformation that re-emphasizes its roots as a welcoming café destination. Though 96 Pick Up locations will close, this move is part of a broader strategy to create warmer, more engaging spaces—without sacrificing the convenience of mobile ordering. With major store upgrades and innovative products on the horizon, Starbucks is evolving in a way that promises to elevate the customer experience.
FAQs
Are all Starbucks locations closing?
No, only the Pick Up-only stores are closing. Traditional cafes will remain open and may even be renovated under the uplift program.
Will mobile ordering still be available?
Yes. Starbucks will continue to offer mobile order and pay, but it will be integrated into traditional coffeehouse settings with added seating and comfort.
When will the Pick Up stores officially close?
All Pick Up stores are expected to shut down during the 2026 fiscal year, though exact dates have not been announced yet.
